Urban Ministries of Durham, a low-overhead charity devoted to assisting the elderly poor of Durham, North Carolina, has kicked off an interesting donation drive: naming rights for items that will assist their clients.
The items are many: toilets, canned vegetables, computers, a group meal donated by a local chef, a deodorant. Your naming options are virtually limitless. Name the item for your spouse, your child, your friend, your enemy, or someone you admire.
I donated the cost of a hygiene product, in the name of a prominent North Carolina politician.
The site allows you to advise the subject of your honor by email. You may inform your friends through Facebook or Twitter of your cleverness, or keep your good deed to yourself, taking private satisfaction in the knowledge that the Kathleen Sebelius Processed Meat Product of Managerial Incompetence is now a reality.
This is a clever use of social media, for a worthy charity. Why NOT brighten someone's day with the Anthea Butler Maxi-Pad of Supercilious Stupidity?
Now look what you people made me do: