Do cats prefer the odor of one cat litter over another? Is it knowable what cats like or want? I suspect it is unknowable. Cats may like something one day and another thing another day. They may be pretending to like or not like something for their own reasons, one of which is to thwart us.
Of course, in advertisements, people, cats, and inanimate objects are portrayed as clearly preferrring one product over another all of the time. Most consumers of advertising understand this is sales rhetoric and disregard it. Cars don't really smile over Techron. Cats don't really become agitated if they can't locate their litter box by smell.
But Arm & Hammer's lawyers are not like most consumers of advertising. So they have filed a federal lawsuit against Clorox over a commercial's suggestion that cats prefer Fresh Step over Super Scoop.
"But cats do not talk, and it is widely understood in the scientific community that cat perception of malodor is materially different than human perception," the company argues. "It is not possible scientifically to determine whether cats view one substance to be more or less malodorous than another substance."
Arm & Hammer's lawyers can bring this sort of suit chiefly because lawyers, like cats, have no sense or proportion, personal responsibility, or shame.
Last 5 posts by Ken White
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