My friend Ken, who has an advertising contract with Martindale Hubbell, once a venerable peer rating agency for lawyers but now a source for tin foil hatted freak-clients, neglects to mention the reason lawyers still deal with Martindale.
It isn't for the AV rating.
It's because Martindale owns the domain name, lawyers.com.
What sort of client comes from lawyers.com, you may ask?
The sort of client who isn't immediately turned off by this:
Ripped staight from the headlines, with a little bit of T, but no A. All she needs is a whip in her hands and a safe-word, and she's every lawyer's dream client. Well, every lawyer except for Ken and a few others who maintain some shred of self-respect.
I don't work with Martindale in any way, because I don't want the sort of clients who come from lawyers.com, and I don't need them. Insurance companies don't evaluate their lawyers based on who has the hottest softcore site.
As for other lawyers, aren't there alternatives? Do you really want to represent Lucy Ewing from Dallas in her employment suit against Uncle J.R., who fired her because her skirt wasn't tight enough?
And more importantly, do you want the sort of clients who would be attracted by Lucy's lawyer? Isn't there some better way?