Well, Reverend Creflo Dollar, of Creflo Dollar Ministries and World Changers Church International in College Park, Georgia, doesn't actually promise salvation. And he doesn't give a money back guarantee. But he has hit on a pretty sweet deal as part of his "prosperity ministry," which teaches followers that God wants them to prosper, financially, here on earth.
As part of his gospel, the Reverend Creflo Dollar texts salvation messages to subscribers for a modest fee of $4.99 a month. According to a lawsuit filed by a business partner, that earns the Reverend Creflo Dollar's ministry a cool $50 million each year, tax free:
A lawsuit filed in a California court Wednesday accuses Atlanta televangelist Creflo Dollar of stealing a spiritual text message business concept, then marketing the business to his worldwide audience for millions of dollars in revenue.
The lawsuit, filed by Devone Lawson of Marina del Rey, Calif., accuses Dollar, son Jeremy Dollar and other ministry staff of breach of nondisclosure agreement, fraud, unjust enrichment, civil conspiracy, breach of contract, and misappropriation of trade secrets.
Mass-texting, on the scale practiced by the Reverend Creflo Dollar (or for that matter by Barack Obama), is quite inexpensive. Of course Barack Obama never charged his followers to receive the good news, but no one ever said running a ministry is cheap.
In fact, when I first read of Reverend Creflo Dollar's method of getting out the good news, my first thought was, "Damn, why didn't I think of that?" But then I realized I'd probably spend the money on limousines, private jets, and mansions rather than for charitable and religious purposes. And I was ashamed.