This weekend I encountered a number of parents of tween or young teenaged girls, and all of them had been dragged by their offspring to see Twilight. I haven't read the hyped books, and am not inclined to. It's not my sub-genre. Nor does i09's chilling account of a trip to see the movie encourage me.
I have to say, though, that I admire the marketing savvy of the authors and TV writers who have recognized how well the genre will sell with the tweened and teened poseferatu. After all, it's genre celebrating and romanticizing daytime sluggishness, poor posture, questionable fashion choices, the confusion between the morose and the profound, the confusion between unresponsiveness and mysteriousness, and bad dietary habits. How could the teens not get on board? They're the heroes. Teens are just vampires with moderately better dentition.
Perhaps I need to get rich by inventing a genre that celebrates the attributes of my age group. We need a group of exciting and/or heroic supernatural beings characterized by incipient baldness, generous girth, sarcasm, genial misanthropy, and a tendency to fall asleep watching TV by 9:45. The t-shirts will sell like crazy. XXL, please.
Last 5 posts by Ken White
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