In 1984, the San Francisco Giants were an awful team. They played in Candlestick Park, so renowned for it’s frosty nights that every fan that stayed to the end of extra inning night games got a pin commending them, the croix de candlestick (which said in Latin “I came, I saw, I survived.) IT was so bad that a poll of the fans in 1984 found that almost 80 percent of them would boo a mascot if the Giants got one. This lead to one of the most anarchic and anti-marketing ideas in the increasingly anti-septic sports marketing world, the Crazy Crab. Tonight, the Giants are giving out Crazy Crab bobble-heads at their game. I want one. Bad.

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