A few years back there was a TV advertisement for a shipping company — I don't recall whether it was FedEx or UPS or one of the others. It showed a small business taking their web site live to advertise and sell their product. The ad shows them reacting with joy as they start to get orders, and then disbelief and eventually terror as the orders quickly pile up beyond what they had anticipated and beyond their capacity to process — which is why they needed the shipping company's services, of course.
What would that be like in real life for a small or start-up company?
Find out at Curious Business, Ken Parker's blog about running a small online business. I've known Ken online for years. Ken opened Curio City, his online ship of quirky and fun gifts, a while back. He experienced how the internet could give you a profitable put exhausting kick in the ass when the New York Times profiled one of his products and his traffic spiked like mad. Ken's observations about the aftermath are a fascinating window into what it's like to run a small online business, and how that business changes when it gets noticed in a big way. Major congrats are due to Ken. Gore Vidal said memorably "It is not enough that I succeed, others must fail" — a sentiment that I often thought was at the heart of fondness for trial lawyering. But Ken's success at Curio City makes me warm and fuzzy.