Today In Stunt Marketing: FATTY FATTY FAT FAT
Back in April I noted that a prominent court reporting firm had started marketing by spamming me with somewhat unsettling short stories. Today I see a private investigation firm is taking the same approach.
I just received an email from this firm — familiar to me, and probably to many in Southern California — with a very brief subject line:
Well, I thought. Fair enough, but I don't see why someone needed to hire a private dick to figure that out.
But the email was not a j'accuse — the subject line was intended as an attention-grabber, referring to the street name of a character in the possibly-true story that followed about how this firm uncovered an insurance cheat, ending with a pitch for their services.
Did the subject line grab my attention? Yes it did.
Will I ever use this private investigation firm? No. I forwarded the email to my office. The reactions were universal: "creepy" "pathetic" "unprofessional" "ugh".
Last 5 posts by Ken White
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