Too many modern companies, when relentlessly criticized by some paper or blog or gadfly, react obnoxiously: by suing, or whining, or generally by acting like a spoiled child.

But when Facebook got tired of a constant barrage of criticism and ridicule by TechCrunch, it didn’t get whiny and butthurt. It got even — in an unspeakably awesome prank that worked on the “character is destiny” model — that is, it worked because it preyed upon TechCrunch’s eagerness to believe any stupid thing about Facebook. This is exactly how a company should react to people making fun of it.

Via.

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