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Facebook Gets Awesome Revenge

Sep 11, 2009
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Effluvia

Too many modern companies, when relentlessly criticized by some paper or blog or gadfly, react obnoxiously: by suing, or whining, or generally by acting like a spoiled child.

But when Facebook got tired of a constant barrage of criticism and ridicule by TechCrunch, it didn't get whiny and butthurt. It got even — in an unspeakably awesome prank that worked on the "character is destiny" model — that is, it worked because it preyed upon TechCrunch's eagerness to believe any stupid thing about Facebook. This is exactly how a company should react to people making fun of it.

Via.

Last 5 posts by Ken

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  1. Mike D  •  Sep 11, 2009 @10:09 am

    Wow, that is a seriously great prank! Way to go FB. I went ahead and read about Arrington's $25M lawsuit while I was there and while I agree that FB shouldn't be using people's pictures in targeted advertisements without explicit consent, all of Arrington's "I'm so great, look at me, I'm a legitimate celebrity" stuff at the start of the article made me really wonder whether the whole thing was a joke. (Note: I'm convinced now that it's not a joke, but I suspect Arrington is.)

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