Across the street from my office there is a Ben & Jerry’s. This is dangerous, especially last week when we had record heat. I went over to get some Heath Bar Crunch last week at about 2PM, and the store was closed. I was shocked. An ice cream store in a busy area was closed at 2PM on a Friday, one of the hottest days of the year. What made it even stranger was that this store routinely opens at 8:30AM!

I wonder what that business plan looks like? Make sure we are open at 8:30 to catch all those morning commuters who want some ice cream. Especially mornings like today where it is foggy and windy. The hours of that store are a mystery to me.

Last 5 posts by Ezra

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